Plan

How we make money

Plain-English honesty about the business behind CruiseKit.

The short version

When you click a “Book” button on CruiseKit and complete a purchase on a partner’s site (Viator, GetYourGuide, Booking.com, CruiseDirect, and a handful of others), that partner pays us a small commission. The price you pay is identical to what you’d pay going direct — we never mark it up and we don’t get a special “kickback rate” that changes what you see.

What this buys you

  • No ads. The site is not monetized through display advertising, email sponsorships, or brand placements.
  • No booking agency. We never hold your reservation, your payment details, or your cruise documents.
  • No paid placements. A Viator tour doesn't outrank a GetYourGuide tour because Viator pays more.
  • No algorithmic tilt. Our calculator, comparison tool, and port guides are not weighted toward partners.

What we don’t do

  • Sell your data. Affiliate click tracking is partner-side; CruiseKit doesn't sell personal information to anyone.
  • Re-rank by commission. Independent price ranges come first; partner booking links come second.
  • Hide the disclosure. Every booking CTA on CruiseKit carries a one-line disclosure.
  • Take kickbacks from cruise lines. We have no financial relationship with Royal Caribbean, Carnival, Norwegian, or any cruise line.

Our active partners

Viator
Shore excursions and tours
GetYourGuide
Shore excursions and tours
Booking.com
Pre- and post-cruise hotels
CruiseDirect
Cruise fare bookings
Medjet
Medical evacuation insurance
SamBoat
Private boat and yacht charters

Why this model

Free for you

The calculator, port guides, and planning tools are free because partners cover the cost.

Aligned with you

We only earn if you actually book something useful. Bad recommendations = no revenue.

Independent

No cruise line owns us, sponsors us, or pays us for placement. The advice is ours.

FTC affiliate disclosure

The page above is the plain-English version. The formal FTC-required disclosure of every active affiliate relationship, what each one routes through, and what it does (and doesn’t) influence is at /affiliate-disclosure.

Questions?

If anything here feels unclear or you spot a place where a disclosure is missing, tell us.

Get in touch